Real Estate Information Archive


Displaying blog entries 1-4 of 4

Home security systems

by Roger Pettingell

Alarm systems help protect your home

DIY to full-home monitoring services are available

Smart Home Design, REALTALK™ #42
REALTALK™ #42 - Smart home demonstration.

Many communities on Longboat Key are safe and secure with 24-hour manned guard gates. Neighborhoods such as Queens Harbor, Corey’s Landing, Grand Bay, Fairway Bay and Harbor Acres in Bay Isles are collectively protected with a north and south gate. Police protection here is top-notched and license plates are scanned entering or exiting the island. With the wealth that exists here homeowners feel more secure by adding another level of security through third-party monitoring systems.

With modern technology you can set up a system that monitors for fire, water intrusion, and any intruder that might be bold enough to test the barriers. These systems can also be tied to the lighting, entertainment and temperature control. Some of the smart home systems can easily be set up by an average homeowner while complex systems require the experience of professionals. I spoke with Mark Bolduc, president of Wicked Smart Homes, in REALTALK #42 while recording in a home he designed. The system he demonstrated was complex but made very easy to operate through a touchscreen tablet.

Some companies provide 24-hour monitoring for security. ADT has been in the security business for 140 years and has grown to be one the most reliable home monitoring companies in the country. Their theft protection guarantee will provide up to $500 toward the insurance deductible if the home was broken into while the alarm was set. They have grown to include fire and smoke detection, water detection and thermostat controls.

Frontpoint is a new company in the business of providing whole house security protection. Their claim is that their system is the only provider that is 100% cellular. The disadvantage for wired systems is that an intruder could potentially cut wires entering the home and disable the service. Copper phone lines and cable lines that connect to Wi-Fi are susceptible to signal disruption.

Their system has cloud storage of images, has a 100 decibel alarm and 24-hour power backup. The service is notified immediately if it senses that the equipment is destroyed with their crash and smash feature. Other systems rely on a 30-second delay to disarm the alarm and the bad guys know that.

SafeTouch Security out of Jacksonville has been spending a lot on radio and TV advertising. Their system also claims crash and smash protection, along with many of the features that the other top tier programs offer. Their $24.95 per month service plan is available to anyone who wants to pay three years in advance.

Cable and Internet providers have also entered the game. Comcast and Bright House both provide alarm systems with monthly service charges around $30. With Comcast’s XFINITY you can arm your system remotely over the phone and has battery back-up. It also detects water intrusion and smoke in the home. With XFINITY you can use your own equipment so that you can take it with you if you move. Options include lighting and temperature controls.

The Bright House managed system is similar. With the basic package you get two door and window sensors, one motion sensor, touchscreen modem and router. You must subscribe to their Internet service but a dedicated wireless network is secure for monitoring and control.

Ring doorbell
The Ring installs easily, reacts like a doorbell and homeowners can respond to visitors anywhere they have smartphone access.

There are systems that do not require a monthly monitoring fee. Of course, the homeowner is responsible for contacting the police or fire department in an emergency. Verizon has all but abandoned its monitoring service but instead offer the Canary for sale. For $199 the device will send HD video to your smartphone if it detects an unusual event. It claims it has the ability to learn so that it reduces false alarms. It sounds a 100 decibel alarm when activated. The camera is wide angle at 147 degree field of view and has night vision capability. Video is stored in the cloud with 12 hours for free.

Ring has a video doorbell that responds to visitors by motion activation. It also records to the cloud and is nice in that you can respond to the doorbell from anywhere with your smartphone. It connects through your home Wi-Fi. The cost is $199 and for an additional $30 you can purchase a Chime that plugs into a wall outlet with an audible sound when a visitor pushes the button on the front, a doorbell.

You can purchase wireless and wired home video cameras that record full video or only when motion is detected. They can be installed outside while some are mainly for indoor use. If they record to a DVR or tape, I recommend putting the recorder in a secure location. It would be too easy to steal the recording device and you would have nothing.

If your motive is to prosecute, consider placing one camera on the inside of your home. It is more difficult to pursue a burglary charge if you only have evidence of the intruder on the exterior of your home. Even then I would hope police would have enough to pursue the stolen goods.

Security systems aren’t at the top of everyone’s home buying checklist. Many buyers contact us for the spectacular sunset or sunrise views. Please contact me at (941) 387-1840 for an exclusive showing or if you have a property to sell or buy.

Pricing homes through CMAs

by Roger Pettingell

Using Comparative Market Analysis reports

History reports to 2008 in some Sarasota communities

3030 Grand Bay #384 Condo for sale
Pricing homes - Online pricing tools provide generic information. Setting a price for this new listing at Grand Bay #384 required more research.

We just posted all our Comparative Market Analysis reports for April representing home prices in 18 different communities. The CMAs help a property seller define the price of their home as compared to other homes on the market in their neighborhood. These reports are useful to the buyer because they can determine if the community they are looking is within their budget or if they are making an offer and it is a fair market value.

Our CMAs contain information in each report that is helpful for each community. They cover communities in Sarasota such as Harbor Acres. The Ritz-Carlton Tower Residences in downtown Sarasota and its Beach Residences on Lido Key are represented. On Longboat Key I provide information on the major condominium communities and housing communities such as Country Club Shores and three home communities behind the Bay Isles gated neighborhoods.

Each community CMA is structured differently but they all contain information on Active listings, Pending homes for sale and Sold homes. The solds include all those homes sold within the past year. There is an exception, I push out sold listings in Regent Place to two years because it is one of those communities with the fewest homes for sale on the market.

How you use these reports vary if you are the buyer or the seller. A seller may use the Active listings to gauge the number of residences that are currently for sale in their market. Homeowners looking to sell their property should be skeptical when using the Active listings to price their homes. Agents representing their client can ask any amount when pricing the property.

The Zestimate tool within Zillow might be a classic misuse of pricing. The data used to determine these estimates does not take into consideration any factors such as upgrades to the home. A Zestimate may also be inaccurate when pricing a residence at Grand Bay if your unit is a penthouse in comparison to a first-floor residence.

386 Bob White Drive on Bird Key home for sale
Sold price per square foot might vary by community so it is important to review this average figure on CMAs.

Instead, the more accurate way of pricing is to use the final sale price in the Sold listings. These prices more accurately reflect the true market value of the home. Even then a professional real estate agent will review each sale and determine which sold listings more accurately reflect a comparable price for the property you are selling. As in some communities, the number of parking spaces is important to buyers and can increase the value of a residence. I post the number of parking spaces in the CMAs for condominium communities. In single family home communities the number of parking spaces is less important. Instead, I will post fields that have historically had an influence on the price of homes in these neighborhoods.

Prices for Pending homes also reflect the asking price so like the Active listings do not reflect the true value of the home. By reviewing the Pending homes you can get a sense of the overall market because a high number of Pending sales might reveal how fast homes are moving in the market.

When you look at homes sold on these reports you can review the listing price in comparison to the sold price. I post this comparison on many of the CMAs. If there is a consistent differential in the listing price and sold price you may be able to factor that percentage in. This is a valuable resource for buyers. There may be times when a seller is highly motivated to sell their property and may already have priced it to sell in short time. These are easily spotted on the CMA.

The reports online can be used to start your research and view a history of the community you may be interested in as a buyer. In some communities I have monthly reports back to 2008, all available in PDF format. These reports are helpful to both buyers and sellers. Sellers already have a sense of what their home is worth when they contact me to list their homes.

Buyers can determine if properties in a community are priced outside of their budget and they can move on to isolate a neighborhood that fits their budget and needs. The price per square foot in a community such as Bird Key will be different than one in Country Club Shores. Waterfront homes in Harbor Acres are selling for premium pricing per square foot. On these reports I think it is important to review the sold price per square foot typically designated in the Sold Listings column as SP/SqFt.

The CMAs are found under the menu item CMA History on each website page. If you are unfamiliar with the Sarasota and Longboat Key areas, there is a map at the bottom of each page and you can click on the community you might want to begin your search. More budget conscious buyers might look on the bay side. In these residences the views are spectacular as the sun rises over Sarasota Bay. Premium properties on the Gulf side will present fantastic opportunities to view some of the world’s most stunning sunsets. Select your community on the map and the CMA reports open up for selection by month in the years I offer them. In 2014 I included Tangerine Bay on the south end of Longboat Key as my most recent CMA offering.

I discuss online pricing tools in REALTALK™ #18.

The comparables in these reports might be the first indication of price for your review. They are provided in a general format provided through information in the Multiple Listing Service. Once you feel comfortable with this knowledge, you can perform your own searches. Sellers can perform a search and get a more accurate price through my online tool at Buyers can view a map search under the For Buyers menu link, Home Search or by going to my website In the Communities menu, Homes for Sale will produce a map search for some of the communities in the CMAs. Advanced searches are available with each of these tools. I provide all this information for free.

When you are ready to sell your home or buy in the Sarasota and Longboat Key areas I would like the opportunity to speak with you about your needs. In that way I can find out what is most important to you and we can set some parameters for even more accurate sales comps or properties that meets your needs as a buyer. Check out my newest listing, a wonderful three-bedroom waterfront home on Bird Key with pool and deep-water dockage. Please contact me at (941) 387-1840 for an exclusive showing or if you have a property to sell or buy.

Address List Price Media Slideshow
386 Bob White Drive $1,590,000 Video Photo Slideshow


Introducing our new Managing Broker

by Roger Pettingell

Changing of the Guard on Longboat Key

New managing broker brings experience to her position

Roger Pettingell with Bob Stanley, Sue Wolverton and Clark Toole, March 1
2015 Awards Ceremony - Bob Stanley (Second from left) stands next to me at the 2015 Coldwell Banker awards ceremony March 1. Also pictured is Sue Wolverton and Clark Toole of Coldwell Banker.

There was a changing of the guard last week, so to speak. Over the past decade our Coldwell Banker office on Longboat Key was led by Bob Stanley, managing broker. He announced his retirement in an office ceremony two weeks ago and stunned many agents in the office with his plans. We all relied on his guidance and friendship to grow as a broker selling real estate in Sarasota.

Over the years Bob has become a friend to me so I wish him the very best in his next endeavor. He and his wife operated a bed and breakfast in Bar Harbor, Maine over the years. He will join her to participate full-time in the family business. I am certain his passion won’t subside, just redirected.

A managing broker leads an office through education. He also protects the agency by building its brand and by ensuring that its agents adhere to state regulations. Bob did this with dignity, managing 50 agents here on Longboat Key. I have requested his counsel on many occasions and have had the greatest respect for his advice.

Ellen O'Day
Managing broker, Ellen O'Day

Bob introduced his successor, Ellen O’Day, on the day of his retirement announcement. Ellen has an impressive resume with her own set of successes in real estate and business. She moved to Sarasota four years ago and established herself quickly as a top tier agent for Coldwell Banker, and was named rookie of the year her initial year. In 2013 she was asked to lead an office in Punta Gorda, growing the office from nine agents to 55.

Before her move to Florida she was part owner of a resort in Pennsylvania, held ownership in five companies, and renovated homes throughout the state. Not bad for a young lady who grew up in Amherst, New York.

And now she will take over for a man who was well respected by anyone who met him. She told me in a video I recorded that she has big shoes to fill. She is confident of her potential on Longboat Key and with the Gulf of Mexico nearly outside her office window, you can tell she is pleased to be here.

One of my favorite communities on Sarasota Bay is Grand Bay. I have a new listing posted last week there. It is a beautiful, eighth-floor Cayman at Grand Bay with breathtaking views of Harbourside Moorings marina, golf course, Sarasota Bay, the Gulf and lush grounds of this community. Please contact me at (941) 387-1840 for an exclusive showing or if you have a property to sell or buy.

Address List Price Media Slideshow
3030 Grand Bay Blvd, #384 $1,295,000 Video Photo Slideshow


Sarasota new community construction update

by Roger Pettingell

New communities in Sarasota move forward

Get in on the ground floor with new construction pricing

High end appliances in Azure on Palm
Azure on Palm - High end features and new construction pricing are attractive to buyers.

Our Azure on Palm new residence project is moving right along. This new project with Seaward Development is in a prime location at 711 South Palm Ave. Stop into the sales pavilion on-site for a virtual tour of the new residences that live like single-family homes. Best of all, it is downtown within walking distance to many fine restaurants, shopping and festivities of Sarasota. The gallery is open 7 days a week, call (941) 677-3278 for daily hours and more information.

Seaward Development completed construction of Park Residences. Live in luxury style on the Lido Key shores, some choice units still remain. There are four different floor plans and 18 residences within walking distance to the Gulf of Mexico, St. Armands Circle, South Lido Park and Ted Sperling kayak launch. Each unit is 2,458 square feet under air and the penthouses include a 2,250 square foot rooftop terrace.

Since my last report on new construction some communities have begun moving residents in, others are moving along and at least two new communities are requesting permits to build. And that is just in the area within the Downtown Community Redevelopment Authority (CRA), which is approximately one square mile in downtown Sarasota. Construction is brisk to fill the inventory void. Officially announced just last week was a new project, The Mark, with 157 residences at State Street and Pineapple Avenue. The most recent CRA report is available here.

The Vue is looming over the city skyline, on target for 255 hotel rooms when completed this fall as a Westin, and 141 residences when completed in the upcoming winter. The 18 story Jewel at 1301 Main Street is near completion. There are 19 residences and 6,900 square feet of commercial real estate in this new downtown Sarasota building. The “Q” at 1750 Ringling Boulevard has received a certificate of occupancy for 20 units of its planned 41 in seven buildings.

Majestic Bay and Aqua on Golden Gate Point
Completed in 2004, there is one residence for sale at Majestic Bay on the left. Aqua is nearing completion and has two active listings on Golden Gate Point.

Golden Gate Point falls outside of the CRA but is in the downtown area. The peninsula is in a great location overlooking the Ringling Bridge on the west side, and downtown by Marina Jack on the east side. There is plenty of new construction there including the recently completed ONE88 community with three of its eight residences remaining for sale. Just down the road from ONE88 is new construction, Aqua, with eight residences. Two remain unsold, a third-floor unit with 5,658 square feet under air and an 884 square foot terrace. A second residence on the second floor has 3,425 square feet of living space with three bedrooms and four baths.

Longboat Key also has its share of new construction. The Aria community at 2251 Gulf of Mexico Drive is nearing completion, and owners are anticipating their move-in this month. Built on five acres of the historic Villa am Meer property, the original 1935 home was restored as a highlight in this community on the Gulf of Mexico shores.

Further north at 4765 Gulf of Mexico Drive, the Infinity will be completed soon with 11 residences in four stories on the grounds of the former Holiday Inn Beach Resort. Each unit will be finished with smart home technology by Wicked Smart Homes.

Please contact me at (941) 387-1840 if you would like to arrange for an exclusive showing of these communities. I can provide a free evaluation of your home if you have one to sell. I have one new listing last week, a contemporary home at 213 North Washington Drive within a short walking distance to St. Armands Circle. Also completed is a three-dimensional walkthrough of this hidden gem. Explore the three stories of this home from your computer or smartphone as though you are walking through the home on tour.

Address List Price Media Slideshow
213 North Washington Dr $1,799,000 Video 3D Walkthrough


Displaying blog entries 1-4 of 4




Why Choose
Roger Pettingell?


  • Over 33 years as a top producing REALTOR® on Longboat Key and in Sarasota.


  • Number 1 single Coldwell Banker agent in all of Florida for 2008, 2010, 2012, 2013, 2014, 2015, 2016 and 2017
  • Number 1 Realtor on Longboat Key and Bird Key for 2008, 2010, 2012, 2013, 2014, 2015, 2016, 2017 and 2018
  • Number 1 Realtor for all Sarasota in 2008, 2010, 2012, 2013, 2014, 2015, 2016, 2017 and 2018
  • Coldwell Banker Society of Excellence award in 2013, 2014 and 2016
  • Ranked among the top 250 agents in the country for 2014, 2016 and 2017 by REAL Trends as reported in the Wall Street Journal.

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About Roger Pettingell

Roger Pettingell of Coldwell Banker Residential Real Estate is your Longboat Key, Florida Luxury Real Estate Specialist. Roger provides his real estate expertise to sellers, investors, developers, and buyers in the Sarasota area including Anna Maria, Bird Key, Bradenton Beach, Casey Key, Cortez, Grand Bay, Holmes Beach, Longboat Key, Marina Bay, Osprey and Siesta Key. Search for homes, luxury homes, condominiums, investment property, development property, and vacant land and lots on the Longboat Key, Florida and the surrounding area.