Longboat Key Florida Breaking into real estate sales in this REALTALK™#175 video

Breaking into real estate sales in this REALTALK™#175 video

Roger Pettingell discusses the real estate market and has some ideas for those wanting to sell homes for a living. Roger is the number 1 single Coldwell Banker agent in all of Florida for 2008, 2010, 2012, 2013, 2014, 2015, 2016 and 2017 and ranked among the top 250 agents in the nation in 2014, 2016 and 2017 by REAL Trends as reported in the Wall Street Journal. He closed over $105.4 million in residential real estate sales in 2017. Roger is interviewed by Mary Kay Ryan, director of customer care. Visit the YouTube playlist for REALTALK™ or see all the videos with their transcripts here at http://bit.ly/1g8Z1mW Transcription: Hi, welcome back to REALTALK™ with Sarasota's luxury waterfront specialist, Roger Pettingell. Hey Roger. Mary Kay, a beautiful beach morning. It is, we're here at Longboat Key Towers. You can't see it, but that's all beach out there. It is. Really pretty. It is absolutely gorgeous. You know, for the last several years the market has really been very robust. It has, if you remember like 2008. Right. And then 9 and 10 were still a little slow, and we've really recovered since then. Right. So I would think that a lot of people would be thinking to themselves, "You know, maybe I should try my hand at this real estate business." You know, at least once a week I'll get a call from somebody and they're like, "You know, I want to do what you do." Who doesn't? How do I do that, how do I? You know, so first of all, it takes 35 years. So you know, you want to plan some time. Right. But, this is always the time. I remember back in 2005, that was kind of we had these 2003-2004 were crazy years here, like 35 percent appreciation. Nuts. And everybody wanted to be in real estate, all these companies like Help-U-Sell came to the market. You know anything like super discount, cutting commissions, like you know, we'll put up a sign for you for 300$. But yeah, as always, you do get what you pay for, right. So those companies really never survived, or thrived. You know, as soon as the market changed especially. And a lot of people, I think, I don't have the exact numbers, but I remember looking back before. If you look at Sarasota Board of Realtors, the applications for new membership. They always go up this time of year. And I think that people do think that it might be a little bit easier than it actually is. And it does take a long time to get a good client base, you know, and to have a profession running. So you can't just do it for that short term, good time. And you've got to have good systems, and protocol, and follow-through. It's not just about selling. I feel a little sorry for people, honestly. They're starting today because the business is so much bigger than it used to be. I mean when I started the contract was one-page, double-sided. And now I think we're at 16 pages. Not to talk about all the mandatory addendums, and the things you need to get from the associations. Right. I mean, there's a lot to it, right. So it's not as, I think it was a lot easier before. Plus there used to be like, a lot fewer of us. But still, it's a great profession to get into. It's just not as easy as people think. I think a lot of people nowadays are starting either with a developer, or maybe working on a team of an established Realtor. That seems to make sense. It just would be hard even if you have a big sphere of influence as somebody coming in to compete with somebody who's already been doing it for 35 years. You have to have a lot of stick-to-itiveness and patience. And some money saved up. Like, I mean, this is a hundred percent, commission-based business. So you can't, it takes you know, 60 to 90 days to get to a closing. So there's a lot involved. I mean, I'd always be open to talk to somebody about it. You know, I think I've mentored a bunch of people. I'm happy to always do that. So if you were ever interested, give us a call. You know. Right. It's a great business, it just takes some work. We'd be happy to talk to you, (941) 387-1840. Or be sure to visit us often at LongboatRealEstate.com. Thanks for joining us on REALTALK™, see you next time.
Video presented by:
Roger Pettingell
Coldwell Banker Residential Real Estate

Contact / More Information

Why Choose
Roger Pettingell?


  • Over 33 years as a top producing REALTOR® on Longboat Key and in Sarasota.


  • Number 1 single Coldwell Banker agent in all of Florida for 2008, 2010, 2012, 2013, 2014, 2015, 2016 and 2017
  • Number 1 Realtor on Longboat Key and Bird Key for 2008, 2010, 2012, 2013, 2014, 2015, 2016, 2017 and 2018
  • Number 1 Realtor for all Sarasota in 2008, 2010, 2012, 2013, 2014, 2015, 2016, 2017 and 2018
  • Coldwell Banker Society of Excellence award in 2013, 2014 and 2016
  • Ranked among the top 250 agents in the country for 2014, 2016 and 2017 by REAL Trends as reported in the Wall Street Journal.

Personal Consult Today

Sign up here and receive a personal consultation with Roger today to buy your next home or sell your existing property.

Free Home Value Analysis (Selling)

Receive your FREE Home Value Analysis for your real estate property on Longboat Key or surrounding area.

FREE Home Value Analysis

About Roger Pettingell

Roger Pettingell of Coldwell Banker Residential Real Estate is your Longboat Key, Florida Luxury Real Estate Specialist. Roger provides his real estate expertise to sellers, investors, developers, and buyers in the Sarasota area including Anna Maria, Bird Key, Bradenton Beach, Casey Key, Cortez, Grand Bay, Holmes Beach, Longboat Key, Marina Bay, Osprey and Siesta Key. Search for homes, luxury homes, condominiums, investment property, development property, and vacant land and lots on the Longboat Key, Florida and the surrounding area.