Staying current and moving forward
Using technology to market homes and track closings
Cyber Monday is a good day to review current technology that I use to market my listings and communicate with my clients. I also use technology to share information among the staff and to track the progress necessary for each client to close on their homes in the most efficient manner. With this technology we nurture new and potential clients so that their needs are also met. The technology in our office is a variety of software and hardware that is either “off the shelf” for realtors, or customized from leading vendors.
Most of my customers are home sellers. To start, each listing has its own website. The address is commonly associated with the physical address such as one listed last week at 712MarburyLane.com. A community like the Players Club at 1445 Gulf of Mexico Drive on Longboat key will be promoted by its community and residence number, such as PlayersClub203.com. I like using this form of Internet promotion because I can put more information on the site that I may not be able to include in the MLS system or that which appears on Zillow.com and Realtor.com. I can include more documents that are commonly requested by potential buyers. It also is a great format to communicate with the search engines. We can input details in the Internet syntax, or metatags, for search engine optimization. These websites are syndicated to over 40 Internet portals commonly associated with real estate sales.
I promote each home sale as a featured listing on this branded website, LongboatRealEstate.com. In order to stay current with the requirements of the Internet giants like Google.com we are switching to a responsive design on our site that should be ready for launch early in December. Currently, we are optimized for mobile devices that presents a different experience on SmartPhones. The new design will respond to each device and present the best experience for an end user searching for property to buy. Google has announced they will favor this type of technology in their search results.
That is my branded site to promote the homes I am currently selling. I recognize that most potential buyers and sellers begin gathering information on home sales through Internet sites, long before they make their first call to an agent to represent them. LongboatKeyHomePrices.com is my website that is established for sellers to get an estimate of their property’s value, and list comparable homes in the area. With an email address, the seller will receive updates on their home if the value should increase or decrease. For buyers exploring the waters, so to speak, my website FindLongboatKeyHomes.com is a good way to research home prices. By entering an email address the buyer will receive updates on new properties that open up on the market. Both of these websites are free to use.
We are also fortunate that our information for each listing is updated through the Coldwell Banker systems. In October there were 8.1 million visitors to ColdwellBankerHomes.com with 12.6 million listing views. A majority of worldwide visitors were from the United States and Canada, our prime market targets. We continually feed videos, photos and descriptions to the Coldwell Banker telephone connection. An 866.600.6008 number advertised in local newspapers such as the Sarasota Herald Tribune connects a code in our listings advertised on that page to information about that property. Those listings are pulled from another system that we actively update with high resolution images, property descriptions and open house dates. All these feeds spread the word. The intent is to get quality information and photos in front of many people in our target audience.
A new technology we started this year gives the buyer a view of the property in three dimensions. These 3D floor plans are digitized in a way that the potential buyer can walk through a home as a virtual presentation. You have a choice of doll house or floor plan view to begin your navigation through the home. The photographer takes a 360 degree image of each room that is stitched together with software so that you can walk through the home as though actually being there. What I like about this system is that a visitor can master the techniques in just a few minutes. The Matterport system can be seen in this Bird Key home at 670MourningDoveDrive.com.
Our office has internal systems to track phone calls and processes for the efficient closing of all home sales. We store documents in digital format and have the ability to have digital signatures on contracts to avoid the lengthy paper flow. This Docusign system permits us to have legally signed documents between buyers and sellers even though they are great distances apart. Our system for escrow deposits is more secure than many systems that I have been involved with. Our office tracks each closing for a smooth transaction, from the home inspection to the closing at the title or law firm office.
I hope your Thanksgiving holiday was a good one. I listed a secluded waterfront home last week in the Sleepy Lagoon community of Longboat Key. This elevated home has three bedrooms, is on a deep-water canal with boat dockage and 10,000-pound lift. The home at 712 Marbury Lane has a two-car garage has been completely remodeled. Please contact me at (941) 387-1840 for an exclusive showing or if you have a property to sell or buy.
|712 Marbury Lane||$729,000||Photo Slideshow|